Cause and Effect. More examples of Quality over Price

The story covered in Supply Management on 29th January ( http://www.supplymanagement.com/news/2014/aston-martin-aims-to-grow-uk-supply-chain-by-10-per-cent ) identified Aston Martin's intention to use more British suppliers.

Todays coverage of a product recall to Aston martin identifies the fault ( http://www.supplymanagement.com/news/2014/aston-martin-recalls-cars-over-substandard-component-from-chinese-supplier )

It might have seemed trite to criticise the Prime Minister for his comments at the WEF regarding Britain being the place for manufacturing but this is a perfect example of quality over price.  This argument has been a repeated theme both in the media and this blog over the last couple of months.

The impact to a global luxury brand such as Aston Martin using a Chinese product that has failed might have significant impact for a brand that differentiates on quality and luxury rather than price.

This comes in the same week as Bombardier in Derby are awarded the £1Bn contract for Crossrail trains. 

Today Chinese media responds to the Aston Martin recall, blaming Aston Martin for failing to manage its supply chain and citing an Aston Martin policy of criticising Chinese quality.

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