Business Improvement - Outstanding Advice

A respected journal and an outstanding consulting firm:

http://hbr.org/2013/04/three-rules-for-making-a-company-truly-great/

The two tenets of the article are:

Do what you do better rather than cheaper and;

Increase revenue before initiating cost cutting.

Two very interesting "rules" especially when companies are usually run by CFO who see cost reduction as the most effective way of positively impacting the bottom line.

The link below is to the site of the Authors. Well worth a vist and read

http://thethreerules.com/rules